Since 1993, Freitag has always been the symbol of a 360° sustainable philosophy that gives second life to unusual materials.
Thanks to an extremely sustainable concept of design, Freitag accessories have become over time a real must-have.
The Story of Freitag
In 1993, the two graphic designers Markus and Daniel Freitag were looking for a functional, waterproof and robust bag to contain their projects.
They wanted to create a practical bag for a young and sporty Zurich people who travel by bicycle and often get wet in the rain.
That is to say that it had to be a waterproof and resistant bag – possibly eternal. But at the same time beautiful, colorful, capacious, adaptable to a thousand uses.
So, inspired by the traffic of colorful trucks that roared on the Zurich, they created a Messenger Bag using old truck tarpaulins, bike inner tubes and seat belts.
Thus the first Freitag bags were born. All recycled, all unique pieces.
As the matter of fact, each bag is hand-cut from recycled materials and assembled to create unique pieces.
Shoulder bags, backpacks, laptop cases and other small accessories are entirely handcrafted in the Zurich office and then sold worldwide.
Freitag’s bag has become a real design object, even exposed to the MOMA. In other words, the two brothers have thus begun a revolution in the world of bags .
This is the perfect example of how an idea based on recycling and sustainability can become cool and fashionable.
Anatomy of a bag
Freitag bags are incredibly functional bags with a unique style. Most bags are messenger amd crossbody bag.
Initially designed for the life of the cyclist, they made their way into other areas, becoming the perfect bags for those who live a dynamic lifestyle.
The transformation from old truck tarps to bags consists of five phases:
1. Choice of Materials
Getting so many used truck tarpaulins on the road between 5 and 10 years of service is not easy. Only from the most beautiful raw materials come true R.I.P. (recycled individual products).
2. Dismemberment of Truck Tarps
Used truck tarpaulins are not materials that can be purchased by the meter. Therefore, they are not so easy to work with.
In fact, they are fitted with buckles, reinforcement straps and metal eyelets to keep them firmly on their trucks. Things that must be eliminated to pass to the next step.
The multi-layer deposits of snow slurry, acid rain, exhaust gases and fine dust, in addition to the usual dirt collected throughout Europe, are the real secret of the beauty of the tarpaulins.
In addition, at this stage of production, all this must disappear; to do this we need our two giant washing machines, lots of rain water and elbow grease.
4. Bag Design
Designers don’t just draw sketches, but they create bags: one after the other, with a sharp knife in their hand!
Furthermore, these bags are inimitable in the true sense of the word: each bag represents a unique and unrepeatable piece. Two identical bags could not be found anywhere in the world.
In this phase, the sewing machines rattle non-stop to put together the pieces of tarpaulins that are, by their very nature, decidedly tenacious.
Once assembled, they must pass some rigorous quality control tests before being photographed for presentation in the online store.
Freitag brothers have recently introduced the processing of a new material, completely vegetable and biodegradable. The F-ABRIC line was born from the processing of this material. This line consists of a collection of male and female clothing which can be thrown into the composter, at the end of their (long) life.
- Fashion Time Machine: The 1970s Style
- Freitag: the second life of truck tarps
- Lady Dior bags: a guide through authenticity
- Two Americans in Rome: The Story of La Mendola Boutique
- Preserving your luxury bags: SPA + Authentication