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Fendi authentication: what to look for on vintage bags

A little history:

The dynamic Fendi family of Rome, Italy, has built a successful fashion for three generations. The house was founded by Adele Casagrande and Eduardo Fendi; they first produced high-quality fur and leather goods in 1925 in Rome.

The next generation of 5 sisters began to join their parents in the business in 1946. Paola, Anna, Franca, Carla and Alda each brough different talents and interests to invigorate Fendi products.

The following year Fendi began working with young designer Karl Lagerfeld, who gradually changed the modern concept of fur in fashion.

Moreover, was also responsible for their logo design of interlocking ‘F’.

Fendi has been on the forefront of fashion since the introduction of their Fendi Baguette, which was responsible along with Chanel, Gucci and Prada for igniting the handbag wars of the mid-to-late 1990s.

Selleria Art Work

Selleria bags are in our opinion Fendi’s top products. They are entirely handcrafted and handstiched (you can see how the large and regular stiches are always very noticeable on Selleria bags.

This highlights quality. Selleria internal tags are silver plated (Sterling Silver). Leather is also incredibly soft and of superior quality. 

Look for a long digit serial number which in most cases in embossed on a leather tag inside on the of internal pockets.

Monograms:

Fendi’s 2 most popular patters have always been “Zucca” and “Zucchino” monograms. Here are 2 examples of each.

Below you can see a late 1990s top handle or shoulder bag with brown Zucca tones.

Fendi Zucca Hobo Bag

This is another beautiful blue tones zucca monogram Top handle shopper from the early 1980s. You can have a look at Fendi’s SAS leather logo attached in the internal canvas.

Fendi Vintage Tote Zucca Bag

 Top handle purse with both silver metal plate and serial number inside.

Top Handle Zucchino Bag

This recent boston bronze tones zucchino monograms bag has internal logos, serials and Fendi code hologram inside.

Fendi bronze zucchino Boston Speedy Bag

SERIAL NUMBERS, HOLOGRAMS, HARDWARE, LEATHER LOGOS.

Let’s start saying that serial references appear in ALL Fendi bags from the beginning of the ’90s to today. Fendi started using hologram labels in a consistent way from 2004/2005.

But let’s focus on Vintage Fendi Bags. Bags released from beginning of 1990s to very early 2000s should have:

– 6 to 8 digits;

– 12 digits;

– 16 digits (some serials could range from 15 to 17 digits if we consider symbols like the “-“symbol)

1970s Rare Wood Top Handle Tote Bag

1970s – Wood & Cuir gorgeous top handle purse. Logo is imprinted with fire onto the wood. I have NEVER seen an early 1970s Fendi imitation in over 20 years of fashion knowledge, but you never know.

1970s Blue Vintage Nappa Leather Top Handle Bag

This splendid ’70s top handle bag with its matching little purse and mirror has a very old Fendi logo inside.

Top handle bags from 1970s and 1980s

2 more examples of 1970s and 1970s Bags with their internal logos and hardware.

Fendi striped Cartella bag from the late 1980s / beginning of the 90s.

End of 1980s, very early 1990s – here’s a gorgeous Cartella, in classic Fendi striped pattern, with Fendi vertical logo’s along the sides of the dark stripes. Focus on the FENDI SAS gold metal logo, and also on the 8 digit early serial references.

Here’s an example of a beautiful tote gray leather Fendi from the late first decade of  2000s. See how many aspects there are to check genuineness, from the hardware, to the serial print on a leather small tag which will be probably hidden in one of the internal pockets, as this one was.

Brown Leather “Bag De Jour”

The “Bag De Jour” (2008),  has the middle part of its serial number which corrisponds to the model number (1st part), of the shop card. Sorry that code is not perfectly visible, but to help you out, the part “8BN162” which is the central part of the leather embossed serial on the top right (below picture) is the same as the initial part of the “ART.” number on the shop card bottom right.

“To You” bag, 2008

“To You” Bag, 2008. Again, central part of serial number (8BL100) corresponds to the 1st part of the number on the shop card.

RFID

Fendi “3Jours”, 2015

In 2010/2011, they started using another more advanced system called RFID, with more advanced authenticity purposes. Here’s a very recent Fendi 3Jour, with its RFID internal tag, and its serial number on its internal leather tag. A quick 360 video to help you out in focusing on the details of this bag:

360 view of “3Jours” Bag we recenly sold.

Hardware

Hardware is also extremely important. Fendi hardware on vintage bags is highly recognizable. Below are some examples of bags and what to look for. Look for YKK metal zippers (could have FENDI logo), and beware plastic ones.

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OPHERTYCIOCCI Team
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29 Responses
  • Ditha
    18 . 12 . 2019

    Hi, i have question about fendi zipper vintage (Fendi SAS), is all must have lampo / FF logo inside? What if there’s no logo behind the zipper?

    Please help me.. im looking forward for the answer

    Thank u so much!

    • Marco Operti
      18 . 12 . 2019

      Hi Ditha! Send us a picture via email or whatsapp (you’ll find chat option on our homepage – OPHERTYCIOCCI). Take care, Regards, Marco

    • Ms.Tee
      23 . 07 . 2020

      I have the same question I have a vintage Fendi Duffel Tobacco Zucca
      Bag and all it has is the same 1970 stamp that says FF Fendino serial number no lampo so can you help me out too I’ll highly appreciate it

      • Marco Operti
        24 . 07 . 2020

        Not quite sure what you mean by “Fendino”, I’ve sent you an email where you can be more specific with images and details.

  • nadia
    17 . 03 . 2020

    I have a vintage Fendi, it has all the logos and serial numbers but the zucca print canvas does not have an interior lining, which is weird.

    I contacted one sight and they confirmed it was authentic but given the thinness of the bag (it is rather light). I don’t know if it is accurate. Would like to know if you have seen any bags like this.

    • Marco Operti
      17 . 03 . 2020

      Hi Nadia. Send us some images via email or whatsapp (you can find our contacts from our boutique homepage – http://www.ophertyciocci.com). We’ll try and give you our opinion, which is not to be considered an authentication, since we are basing on what we see from images.

  • SteveHom
    09 . 04 . 2020

    Interestingly interesting information

  • Georgina Holly Cummings
    18 . 04 . 2020

    hi would you be able to help me authenticate this serial number before i invest in the bag ? i can’t find one like it anywhere so need a second opinion! thanks ! x

    • Marco Operti
      19 . 04 . 2020

      Hi Georgina, I’ve replied to your message 🙂 Let me know if you need any further assistance.

  • Liza
    03 . 05 . 2020

    Hello I have the same question as Ditha,
    i have question about the Fendi zipper vintage (Fendi SAS) cosmetic bag and Fendi wallet has no zipper just a stamp. Do all Fendi zippers have ykk or FF logo under the zipper? What if there’s no logo behind the zipper? No serial numbers? Just a Fendi stamp gold or silver onto the leather? Your assistance is greatly appreciated. Liza

    • Marco Operti
      03 . 05 . 2020

      Hey Liza, thanks for reaching out. As I always say, there is not fixed rule. Over years and decades, it is my knowledge that many details changed. I will be more than glad to give my opinion if you want to send me a few images via whatsapp (ophertyciocci.com homepage – bottom right corner).

      Take care, Marco

  • ferra
    08 . 05 . 2020

    Hi i have Fendi vintage sas. The logo seems fine, and have FF logo on zipper, But it has no serial number. Does it counterfeit? thank you

  • Sanaa Elrafih
    14 . 05 . 2020

    Hi I recently bought a vintage fendi 1925 logo purse. There is no serial number. Wondering if it’s real or not. Hope you’re able to assist with this.

    • Marco Operti
      14 . 05 . 2020

      Hi. I will do my best to give you an opinion, which will not be an authentication. For authentications we would need to have the bag with us, and ask for third party assistance. Feel free to send us an email or whatsapp us – bottom right corner on boutique homepage (ophertyciocci.com).

      Regards
      Marco

  • JR
    26 . 05 . 2020

    Hi, do all Vintage Fendi serial numbers include letters or can they just be numbers? Thanks!

    • Marco Operti
      26 . 05 . 2020

      To my memory, I’ve always seen at least 1 letter in the number sequence. I do not have enough data to confrm this, however.

  • Renan
    30 . 05 . 2020

    Hi! I was looking at my mom’s vintage baguette bags and since she doesn’t quite remember the year in which she bought each one of them I wondered: is it possible to know the year that the bag was made based on its serial number? Thank you so much in advance.

  • Renan
    30 . 05 . 2020

    Hi! I was looking at my mom’s vintage baguette bags and since she doesn’t quite remember the year in which she bought each one of them, I wondered: is it possible to know the year in which the bag was made based on its serial number? Thank you so much in advance.

    • Marco Operti
      30 . 05 . 2020

      Hi! I am afraid the answer is no. By the similarities of the codes, you can reach a range of years which could give you the decade period.

  • Melissa Blanco
    07 . 07 . 2020

    Hi I’m hoping you could help me. I’m planning to buy a Preloved Fendi purse but not sure if this is authentic. It comes with authentication card but I check on the internet and I can’t seem to find this particular style. I’m hoping you could help me. Thanks in advance

    • Marco Operti
      07 . 07 . 2020

      Good day Melissa. If you haven’t purchased yet, as for a certificate of authenticity from a 3rd party authenticator.

      I am sure that you are dealing with an experienced trusted seller, but this would give you further certainty.

      We offer complementary and paid for certificates of authenticity for most of our designer accessories, provided by the worlds best authenticators.

      I can also provide a coupon for a paid for verification from one of the authentication services we work with. Email us if you would like us to send this to you.

      Hope this helps.

  • Amanda
    21 . 07 . 2020

    Hi!! So, zucca bag that has the code stamped directly on the fabric is real? The model matches the code, but I see other zucca/zucchini bags has a leather level with the code. Is there some way to authenticate?

    • Marco Operti
      21 . 07 . 2020

      Hi Amanda! My suggestion is to go through professional authentication. You can do that in several ways. I can send you a coupon discount from one of the authentication companies we work with. Please don’t hesitate to ask via email – you can find our contacts from our boutique homepage.

  • Rachel
    27 . 07 . 2020

    Hello

    I am wondering if you can help me with a vintage fendi cosmetic bag that I recently bought. Should the lining have FENDI printed on it, very spaced out but still printed. The serial number has 13 digits on it too. Is that correct?

    • Marco Operti
      28 . 07 . 2020

      I’ve sent you an email so you can send me some pics there.

  • Natasha
    04 . 08 . 2020

    Hello! I’m hoping you can help me authenticate a vintage Fendi Baguette I’ve seen online. Could I please send you some photos to take a look?
    Thanks!

    • Marco Operti
      04 . 08 . 2020

      Hi Natasha, I’ve sent you an email with some further info.

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