A little history:
The dynamic Fendi family of Rome, Italy, has built a successful fashion for three generations. The house was founded by Adele Casagrande and Eduardo Fendi; they first produced high-quality fur and leather goods in 1925 in Rome.
The next generation of 5 sisters began to join their parents in the business in 1946. Paola, Anna, Franca, Carla and Alda each brough different talents and interests to invigorate Fendi products.
The following year Fendi began working with young designer Karl Lagerfeld, who gradually changed the modern concept of fur in fashion.
Moreover, was also responsible for their logo design of interlocking ‘F’.
Fendi has been on the forefront of fashion since the introduction of their Fendi Baguette, which was responsible along with Chanel, Gucci and Prada for igniting the handbag wars of the mid-to-late 1990s.
Selleria Art Work
Selleria bags are in our opinion Fendi’s top products. They are entirely handcrafted and handstiched (you can see how the large and regular stiches are always very noticeable on Selleria bags.
This highlights quality. Selleria internal tags are silver plated (Sterling Silver). Leather is also incredibly soft and of superior quality.
Look for a long digit serial number which in most cases in embossed on a leather tag inside on the of internal pockets.
Fendi Black Selleria Hobo Bag Logos and Plates on Selleria Bags
Monograms:
Fendi’s 2 most popular patters have always been “Zucca” and “Zucchino” monograms. Here are 2 examples of each.
Below you can see a late 1990s top handle or shoulder bag with brown Zucca tones.
This is another beautiful blue tones zucca monogram Top handle shopper from the early 1980s. You can have a look at Fendi’s SAS leather logo attached in the internal canvas.
Top handle purse with both silver metal plate and serial number inside.
This recent boston bronze tones zucchino monograms bag has internal logos, serials and Fendi code hologram inside.
SERIAL NUMBERS, HOLOGRAMS, HARDWARE, LEATHER LOGOS.
Let’s start saying that serial references appear in ALL Fendi bags from the beginning of the ’90s to today. Fendi started using hologram labels in a consistent way from 2004/2005.
But let’s focus on Vintage Fendi Bags. Bags released from beginning of 1990s to very early 2000s should have:
– 6 to 8 digits;
– 12 digits;
– 16 digits (some serials could range from 15 to 17 digits if we consider symbols like the “-“symbol)
1970s – Wood & Cuir gorgeous top handle purse. Logo is imprinted with fire onto the wood. I have NEVER seen an early 1970s Fendi imitation in over 20 years of fashion knowledge, but you never know.
This splendid ’70s top handle bag with its matching little purse and mirror has a very old Fendi logo inside.
2 more examples of 1970s and 1970s Bags with their internal logos and hardware.
End of 1980s, very early 1990s – here’s a gorgeous Cartella, in classic Fendi striped pattern, with Fendi vertical logo’s along the sides of the dark stripes. Focus on the FENDI SAS gold metal logo, and also on the 8 digit early serial references.
Here’s an example of a beautiful tote gray leather Fendi from the late first decade of 2000s. See how many aspects there are to check genuineness, from the hardware, to the serial print on a leather small tag which will be probably hidden in one of the internal pockets, as this one was.
The “Bag De Jour” (2008), has the middle part of its serial number which corrisponds to the model number (1st part), of the shop card. Sorry that code is not perfectly visible, but to help you out, the part “8BN162” which is the central part of the leather embossed serial on the top right (below picture) is the same as the initial part of the “ART.” number on the shop card bottom right.
“To You” Bag, 2008. Again, central part of serial number (8BL100) corresponds to the 1st part of the number on the shop card.
RFID
In 2010/2011, they started using another more advanced system called RFID, with more advanced authenticity purposes. Here’s a very recent Fendi 3Jour, with its RFID internal tag, and its serial number on its internal leather tag. A quick 360 video to help you out in focusing on the details of this bag:
Hardware
Hardware is also extremely important. Fendi hardware on vintage bags is highly recognizable. Below are some examples of bags and what to look for. Look for YKK metal zippers (could have FENDI logo), and beware plastic ones.
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47 Responses
Ditha
18 . 12 . 2019Hi, i have question about fendi zipper vintage (Fendi SAS), is all must have lampo / FF logo inside? What if there’s no logo behind the zipper?
Please help me.. im looking forward for the answer
Thank u so much!
Marco Operti
18 . 12 . 2019Hi Ditha! Send us a picture via email or whatsapp (you’ll find chat option on our homepage – OPHERTYCIOCCI). Take care, Regards, Marco
Ms.Tee
23 . 07 . 2020I have the same question I have a vintage Fendi Duffel Tobacco Zucca
Bag and all it has is the same 1970 stamp that says FF Fendino serial number no lampo so can you help me out too I’ll highly appreciate it
Marco Operti
24 . 07 . 2020Not quite sure what you mean by “Fendino”, I’ve sent you an email where you can be more specific with images and details.
nadia
17 . 03 . 2020I have a vintage Fendi, it has all the logos and serial numbers but the zucca print canvas does not have an interior lining, which is weird.
I contacted one sight and they confirmed it was authentic but given the thinness of the bag (it is rather light). I don’t know if it is accurate. Would like to know if you have seen any bags like this.
Marco Operti
17 . 03 . 2020Hi Nadia. Send us some images via email or whatsapp (you can find our contacts from our boutique homepage – http://www.ophertyciocci.com). We’ll try and give you our opinion, which is not to be considered an authentication, since we are basing on what we see from images.
SteveHom
09 . 04 . 2020Interestingly interesting information
Marco Operti
10 . 04 . 2020Thank you, Steve!
Georgina Holly Cummings
18 . 04 . 2020hi would you be able to help me authenticate this serial number before i invest in the bag ? i can’t find one like it anywhere so need a second opinion! thanks ! x
Marco Operti
19 . 04 . 2020Hi Georgina, I’ve replied to your message 🙂 Let me know if you need any further assistance.
Liza
03 . 05 . 2020Hello I have the same question as Ditha,
i have question about the Fendi zipper vintage (Fendi SAS) cosmetic bag and Fendi wallet has no zipper just a stamp. Do all Fendi zippers have ykk or FF logo under the zipper? What if there’s no logo behind the zipper? No serial numbers? Just a Fendi stamp gold or silver onto the leather? Your assistance is greatly appreciated. Liza
Marco Operti
03 . 05 . 2020Hey Liza, thanks for reaching out. As I always say, there is not fixed rule. Over years and decades, it is my knowledge that many details changed. I will be more than glad to give my opinion if you want to send me a few images via whatsapp (ophertyciocci.com homepage – bottom right corner).
Take care, Marco
ferra
08 . 05 . 2020Hi i have Fendi vintage sas. The logo seems fine, and have FF logo on zipper, But it has no serial number. Does it counterfeit? thank you
Marco Operti
08 . 05 . 2020Hi! Not necessarily. Send us a few images. Whatsapp or email is fine – http://www.ophertyciocci.com – bottom/right corner on homepage.
Sanaa Elrafih
14 . 05 . 2020Hi I recently bought a vintage fendi 1925 logo purse. There is no serial number. Wondering if it’s real or not. Hope you’re able to assist with this.
Marco Operti
14 . 05 . 2020Hi. I will do my best to give you an opinion, which will not be an authentication. For authentications we would need to have the bag with us, and ask for third party assistance. Feel free to send us an email or whatsapp us – bottom right corner on boutique homepage (ophertyciocci.com).
Regards
Marco
JR
26 . 05 . 2020Hi, do all Vintage Fendi serial numbers include letters or can they just be numbers? Thanks!
Marco Operti
26 . 05 . 2020To my memory, I’ve always seen at least 1 letter in the number sequence. I do not have enough data to confrm this, however.
Renan
30 . 05 . 2020Hi! I was looking at my mom’s vintage baguette bags and since she doesn’t quite remember the year in which she bought each one of them I wondered: is it possible to know the year that the bag was made based on its serial number? Thank you so much in advance.
Renan
30 . 05 . 2020Hi! I was looking at my mom’s vintage baguette bags and since she doesn’t quite remember the year in which she bought each one of them, I wondered: is it possible to know the year in which the bag was made based on its serial number? Thank you so much in advance.
Marco Operti
30 . 05 . 2020Hi! I am afraid the answer is no. By the similarities of the codes, you can reach a range of years which could give you the decade period.
Melissa Blanco
07 . 07 . 2020Hi I’m hoping you could help me. I’m planning to buy a Preloved Fendi purse but not sure if this is authentic. It comes with authentication card but I check on the internet and I can’t seem to find this particular style. I’m hoping you could help me. Thanks in advance
Marco Operti
07 . 07 . 2020Good day Melissa. If you haven’t purchased yet, as for a certificate of authenticity from a 3rd party authenticator.
I am sure that you are dealing with an experienced trusted seller, but this would give you further certainty.
We offer complementary and paid for certificates of authenticity for most of our designer accessories, provided by the worlds best authenticators.
I can also provide a coupon for a paid for verification from one of the authentication services we work with. Email us if you would like us to send this to you.
Hope this helps.
Amanda
21 . 07 . 2020Hi!! So, zucca bag that has the code stamped directly on the fabric is real? The model matches the code, but I see other zucca/zucchini bags has a leather level with the code. Is there some way to authenticate?
Marco Operti
21 . 07 . 2020Hi Amanda! My suggestion is to go through professional authentication. You can do that in several ways. I can send you a coupon discount from one of the authentication companies we work with. Please don’t hesitate to ask via email – you can find our contacts from our boutique homepage.
Rachel
27 . 07 . 2020Hello
I am wondering if you can help me with a vintage fendi cosmetic bag that I recently bought. Should the lining have FENDI printed on it, very spaced out but still printed. The serial number has 13 digits on it too. Is that correct?
Marco Operti
28 . 07 . 2020I’ve sent you an email so you can send me some pics there.
Natasha
04 . 08 . 2020Hello! I’m hoping you can help me authenticate a vintage Fendi Baguette I’ve seen online. Could I please send you some photos to take a look?
Thanks!
Marco Operti
04 . 08 . 2020Hi Natasha, I’ve sent you an email with some further info.
Angel Herrera
13 . 08 . 2020hello I need some help authenticating a bag that I am about to buy it has FF zipper and it says Fendi s.a.s made in Italy but the plate looks quite different from what I’m seeing online.
Madeline W.
16 . 08 . 2020Hi, I have been looking through my moms vintage Fendi’s and came across one with a 11 digit serial number. Is that typical for a bag made in the late 80’s or 90’s? Thank you!
Marco Operti
16 . 08 . 2020It would look more end of 90s / 2000s, but I would need to see some pictures.
Stephanie Recto
17 . 08 . 2020Hi! I am interested in purchasing a fendi baguette. It looks authentic, but I’m unsure. Can you assist me ?? Thank you!
Marco Operti
18 . 08 . 2020Hi Stephanie, I’ve just sent you an email.
Kerry
30 . 08 . 2020Hi there, thanks for the great information! I was given what I believe to be authentic Fendi bag about ten years ago. If I had to guess I would say the bag may be 1990’s but I have no idea. It has an eleven digit code and the first few numbers are slightly faded out making it hard to tell what they say. A couple digits look like they could even be letters. Any info or advice? Have you ever heard of an eleven digit code? Thanks!
Gail
02 . 09 . 2020Hello there, is it possible for fake vintage Fendi handbags to circulate in the market? I was charmed and bought one that had a Fendi SAS metal tag and I do not know if it authentic. May I send you a picture?
Marco Operti
02 . 09 . 2020Hi Gail, you can send us an email so I can give you some suggestions on how to authenticate it.
Elena
25 . 09 . 2020hi, I’am interested in purchasing a fendi baguette. It looks authentic, but I’m not sure if it’s authentic. Can you Help me? I have some pictures of the bag! Thank you!
Marco Operti
26 . 09 . 2020My best advise is to ask for a third party certificate of authenticity. Any professional second hand dealer should be able to provide this kind of service, complementary or paid for. There are many international well known authentication services which provide professional and accurate responses.
This in my opinion will reduce by far the risk of any issues on authenticity, and this is what we offer on our online boutiques.
Marisol lopez
10 . 11 . 2020Hello I have a Fendi Purse but I would like to know if it is authentic,but it does not have the serial number but has the gold fendi S.A.S metal logo inside, and fendi logo in zipper too and Fendi name print in line,I really will appreciate your help thank you..
Marco Operti
12 . 11 . 2020We’ve sent you an email 🙂
Karen Picardo
17 . 11 . 2020Hi! I have a Fendi Zucca Magic bag I purchased in the early 2000. It has a beautiful canvas and nice gold hardware with the Fendi logo, and a serial number on the inside pocket inscribed in a piece of leather. However, it does not have a hologram sticker. I truly believe my bag is authentic, and might have been produced before the Fendi started with the hologram sticker. Is there a way to know for sure if it is authentic?
Marco Operti
19 . 11 . 2020You definitely need professional authentication. If needed, I can forward you a coupon in order to have it checked from one our authenticators.
Marco Operti
19 . 11 . 2020They are third-party authenticators, we do not provide authentications (just to be clear)…
anna grant
14 . 12 . 2020So I just purchased a vintage sas bag. Everything looks great, hardware, serial code, but the zipper itself is plastic. The pulls are metal and look good. Is this authentic?
Marco Operti
14 . 12 . 2020Hi Anna! If you want to increase your confidence, my suggestion is to have it authenticated from 3rd party authenticators. You should ask for this service prior to your purchase. Some sellers provide it complementary, others ask for a surcharge.
Check out our boutique, we include this certificate free of charge for any designer bag or accessory – http://www.ophertyciocci.com
Radion Narcisa
29 . 01 . 2021Hello, I have received a vintage Fendi handbag, as a gift, and I need more info about it. Please could you help me to authenticate it, or more info about this item?